Search Engine Optimization is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries.
Well, as is the answer for many SEOs: it depends.
Long gone are the days of launching a website, optimizing your title tags, and ranking in a few weeks. You can’t launch a website and expect it to rank for competitive search queries overnight. It takes time for a website to perform organically as Google ranks relevant sites that have built up authority.
You need to earn your way to the top of Google and deserve to be there.
A good answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.
sure, good content improves your SEO score.
High-quality and relevant content created specifically for the intended user increases the chances visitors like it, share it, and bookmark it. Also, when visitors find the in-depth information they needed, filed in an accessible form and spiced with examples and humor, which is my own formula of good content, they will probably return to your website for a new piece of information. Or make a purchase at your website, request a consultation, etc. All these actions improve your SEO rankings and scores.
Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.
When you run PPC ads, you’ll be charged for every single click that comes to your website through that channel. However, if your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes investment into skills and resources to rank a website on the SERPs.
No. Nobody can.
Anyone who tells you they can guarantee you a top spot or that they have a “relationship” with a search engine is either lying or doing something shady and/or dangerous.
While most agencies will tell you they’re confident based on their past work that they can help you achieve your business goals, anyone who promises a specific ranking or traffic level is blowing smoke.
With that being said, your SEO Agency should be able to work with you to forecast general scenarios based on your budget, your specific strategy, and your competition.
Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase.
Yes and no. Content creation does need to be ongoing, but there are ways to streamline and simplify the process. One of the easiest and most effective ways of doing so is to repurpose content. This entails creating content in one form, and then reworking it several times in order to utilize that same information in other forms, as well. For example, you might write an ebook about an important topic in your industry. Then, you could take the chapters of that ebook, and edit each one to make them into individual blog posts. Next, you could create an infographic illustrating the statistics mentioned in the ebook. And finally, you could give a webinar discussing the content in that ebook. Not only does this approach lighten the content creation load, but it also allows the same content to be consumed by people with different tastes in content.
Copywriting is a skill that involves the art of persuasive writing or voice. The focus for these writers is on the use of information to make people want to buy something, say yes to something, believe in the quality of something.
Copywriters are like translators for businesses; they bridge a business’s ideas with the written word understood by its audience. They figure out what needs someone has and come up with a solution for it if there isn’t one already available.
It requires creativity, consistency and effective communication skills. Copywriters craft headlines, content and promotions for a range of media types – everything from advertising to brochures or marketing materials. They also help businesses cultivate and grow their digital presence with social media, blogs and other interactive platforms!