How can you optimize your website for SEO?
Finding the best way to perform search engine optimization – SEO is crucial if you want to rank high in search engine results and acquire more traffic. That’s why it can be very important to hire great SEO services in Amman. With that in mind, before you hire Alpha Agency, you do need to ensure that you have a good understanding of what search engine optimization is and how it can help you.
What is search engine optimization?
SEO or search engine optimization is a practice that helps you boost your website traffic by enhancing your search engine ranking. In order to do that, SEO focuses on optimizing your website according to the search engine requirements. It involves a variety of things, from link building to keyword research, having the right content marketing agency working on your content to technical audits and many others.
Understanding how search engines work
Search engines have a digital library with web page info named the search info and search algorithms that rank certain matching results from the aforementioned index. The main focus of a search engine is to offer the best, highest quality and relevant results to the user. Once you create your website, you have spiders/crawlers that study your website and its performance.
They see how often you change the URL, the URL page rank, but also if the URL is new. Search engines like Google are rendering pages to have them processed adequately. Then the page is indexed and based on its performance compared with other websites, it will be ranked accordingly.
How can you set yourself up for SEO success?
A good rule of thumb is to start with a proper domain name, even a top level domain that makes you stand out in the industry. Going with self-hosted platforms can be a better option because it helps you obtain more control over how everything is managed and handled. On top of that, you want to find the right hosting service that helps enhance your website. Alpha Agency can help you do all of that and handle the entire search engine optimization process for you.
Also, you want to ensure that your website delivers a great user experience. Using HTTPS is crucial if you want to ensure customer data is safe and sound. Keeping an appealing website design and having the site mobile-friendly is just as important. We recommend avoiding ads and pop ups on the site, and ensure that it loads fast. All of these are important factors, especially website speed.
Perform keyword research
Before you go ahead and optimize your website content or work with a content marketing agency, you need to know what you have to optimize it for. That’s why doing keyword research is crucial. All SEO services in Amman will tell you that adequate keyword research can make the difference when it comes to ranking.
A good way to get started here is to find seed keywords related to your business and the industry. Then you can start using a keyword tool like the Keywords Explorer from Ahrefs or Google’s own Keyword Planner. This will help you identify keyword variations that are actually searched by people online. You can see the keyword difficulty, volume and other relevant factors. Ranking difficulty is important because it will help you identify whether the keyword in question is easy to rank or not.
It’s important to go for keywords that are very easy to rank, if possible. Those that have lots of searches and not that much competition are ideal. Which is why many go for the long tail keywords, longer and more specific keywords. These can have great search volume, but aren’t as widely used.
Performing on-page SEO
As the name suggests, on-page SEO is basically a combination of implementations and changes that you are making to your website page so it can help rank higher. Here are some optimizations you can make for your page:
- Optimizing for featured snippets is crucial, these snippets are answers to the user’s question. So if someone asks what is a local citation, you should have a paragraph answering that to increase your chances of being the first one ranked.
- Additionally, you want to add a schema markup that adds more relevant information about your content, be it cooking time for recipes or an FAQ for a certain topic. Not all topics are eligible for this, but you can use plugins like YOAST SEO to add this to your WordPress page if you want.
- Create a Robots.txt file, as it’s sought after by search engine crawlers. Some platforms already generate that for you.
- You should also create a meta description for your page. This is acquired by Google and shown in search results. It’s important because it tells users exactly what your website is about, and it can draw their attention. Ideally, you want to add your keyword/s in there as it might help you rank very well.
- Make sure that you improve your website speed as much as possible. Remember that if your website takes over 3 seconds to load, you will start losing the interest of your possible audience.
- Adding alt-text with keywords to your images is important, as it also helps with ranking.
- Every website page that you create should have a title and headers too. If possible, you should also do some internal linking, so people can find other content on your website with great ease.
- Think about mobile responsiveness too. Making sure that your site is fully responsive and it works great on mobile platforms is crucial for SEO as well.
How can you optimize your content for SEO?
Just like any content marketing agency will tell you, the focus is to always have great, quality content that serves the needs and purpose of your audience. However, there are some optimizations you can make along the way too.
- You need to include your main keyword in the title of your content.
- Make sure that the URL for that content is short, but descriptive. Avoid using the random URL that platforms like WordPress will give you.
- Writing a compelling, yet short meta description will further enhance your experience.
- Adding both internal and external links is crucial here
- Also, make sure that you have multiple headings in your content. If you can add your keyword in those headings, that’s even better. Headings will also help optimize the format and ensure everything is working properly.
- Include keywords at the beginning and at the end of the article, but also sprinkle them throughout the content without overdoing it.
Now that you managed handling the on page SEO tasks, you need to think about the off page SEO tasks. These are actions taken outside of your site which still have a major impact on your rankings. Out of them, creating a social media presence and linking it to your website is a great idea. Other similar things include content marketing, influencer outreach and sharing your content on forums.
You also want to perform link building too. This means you are generating links towards your website, which will help you rank higher. It also shows that your website’s content is very relevant, you have industry dominance and everyone links to you. Needless to say, this can boost your traffic and growth.
How to build links:
- The best thing you can do, according to many SEO services in Amman is to focus on creating the best content. We recommend creating long, comprehensive and professional content at all times. This is what draws in the most links.
- You can also connect with various website owners and ask them for a link towards your website. This can work very often, especially if your content adds value to what they already have on your website.
- Some also buy links from others, but the thing is that such a thing is not recommended, since you can end up with a bunch of less relevant links that never add value.
- You can encourage your website visitors to link your website to their own blog or social presence. It helps, and it shows that you have a great exposure in the online world with this kind of stuff.
What makes a link good? A stellar link building profile focuses on links that have authority, an anchor text, relevance, destination and adequate placement. You don’t need to have thousands of links, a few very relevant links will always do the trick.
A good idea is to pursue competitor links and create better content than they already have, then contact those linking to the competitor so they replace those links with yours. You can also create linkable assets too. Content promotion or guest blogging can also be great link building solutions.
As you can see, SEO is very helpful and efficient, and it has the potential to help your business grow. It can be overwhelming, but that’s why using Alpha Agency and its SEO services in Amman is a very good idea. We are vetted SEO professionals with a lot of industry experience and we are always ready to assist. We provide state of the art, comprehensive SEO solutions and we also work as a dedicated content marketing agency. If you need reliable, efficient SEO services, contact us today and we will gladly assist!