In the era where YouTube has become the second most used content platforms, video content is a powerful weapon to reap people’s attention. It’s a golden opportunity for marketers to apply it to their campaigns.
A type of video that is suitable for content marketing campaigns is an explainer video. If you haven’t known much about it yet, let’s get to know it briefly.
In a nutshell, explainer videos are animated videos that intend to explain or describe products or ideas. They’re intentionally short, around 60-90 seconds long, so there’s no way they are hard to understand.
If you haven’t been convinced yet, there are five reasons why an explainer video is a promising tool for your content marketing campaign.
1. Efficiently Deliver Information through content
In an explainer video, there are two focal aspects to delivering information: captivating visuals and a compelling narration. They can be in the form of animations or live-action videos combined with voice over.
Visual and auditory aids are two powerful tools to deliver messages and information efficiently. It is reported that 54% of audiences prefer to learn a product using video rather than other types of content.
2. Suitable for the Majority of Audiences
Around 7,9 billion people in the world, 65% of them are categorized as visual learners. That means they prefer to seek information from image-based sources, including videos.
A study further elaborates that the human brain processes images and videos 60,000 times faster than written information. Moreover, short-length explainer videos are suitable best as people’s focus spans are believed to get shorter.
3. Boost Content Traffic and Conversion
Behind every marketing campaign, there lie goals to get higher traffic and conversions, as well as to close more deals. Explainer videos can help marketers achieve those goals above.
Videos make up more than 80% of consumer internet traffic. No wonder many companies that use explainer videos report a significant increase in their sales.
The key reason why explainer videos are very powerful is that they deliver essential information very sharply, shortly, and efficiently in the most entertaining way possible.
4. Flexible and Easily Shared
Another winning point of explainer videos is their flexibility. There are many types of explainer videos that can be chosen. Starting from animations, graphic motions, cartoons, whiteboard animations, and many more.
You can embed any preferences for style, color, typography, and other aspects in accordance with your company or campaign.
Not to mention its flexibility to be shared across cyberspace. Explainer videos perform excellently on your landing page. In addition, you are always allowed to share it on many social media platforms as you wish.
5. Shows Great ROI | Content Marketing
The process of making an explainer video might not be the easiest way, nor the cheapest. However, many businesses claim that their efforts pay off with higher return on investment (ROI), thanks to the explainer video.
Furthermore, a survey states that business professionals agree video gives a positive impact on their ROI. Most of them plan to invest more budget to continue their video marketing campaign.
Investing in an explainer video for a content marketing campaign is one of the best strategies for business. Even though the process might take a while, explainer videos have a high chance to engage more audiences compared to any other marketing form.
Last but not least, make sure to create high-quality content and video. It helps your campaign look even more appealing and professional.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro